Name: Gausvami
Surbhi A.
Assignment Topic: Importance
of Electronic Media in Mass Communication
Paper no. 15,
Mass Communication and Media Studies
Roll No. : 22
Submitted to: Dr.
Dilip Barad, M.A. Department of English
MK
Bhavnagar University.
Email
id: gausvamisurbhi17@gmail.com
Importance
of Electronic Media in Mass Communication
What is Electronic media?
Electronic media
definition – Electronic media is the media that one can share on any
electronic device for the audiences viewing, unlike static media (Printing)
electronic media is broadcasted to the wider community. Examples of Electronic
media are things such as the television the radio, or the wide Internet.
What is the
purpose of using Electronic media?
The purpose of using
electronic media can be for many reasons; one of the reasons is that you can
connect yourself with entire world. Electronic media is an efficient way to
communicate to one another, either by the use of media devices and networks or
social media sources such as Television or the Internet these are a few of the
many ways you can use Electronic media to your advantage.
What are the
different types of Electronic media?
There is a wide range
of Electronic media that broadcast a variety of different things like
advertisements and promotions. Different Electronic media types are below:
•Television
•Radio
•Internet
Television is the most
effective medium of mass communication. It can engage people in wider scope.
Even illiterate people can understand the meaning of the message. It has
audio-visuals effect which can have deep impact on the minds of viewers. Radio
is another significant medium of communication. The Radio is similar but does
not give the audience visuals, just sound. This method of Electronic media can
be effective and much more affordable than Television but does not engage the
listeners as much as visual ads. Internet is the famous tool of communication. With
a single click of a button one can reach to any other person in the world.
(Xie-Connell)
Role of
Electronic Media in Mass-Communication:
Communication is the
process of transforming information from one person to another. Technology has
advanced in such fantastic way in this 21st century that it has
developed the new way of communication and interactions. Electronic media plays a vital role in
today’s world of communication.
In today’s world
television has became most popular medium of communication. It is vital device
in our life and almost every family has it. By sitting at home and looking at
T.V we can have information about entire world. Many events and competition can
be seen ‘Live’ on the T.V. We can see
live broadcasting of sports such as cricket, football, hockey etc. By the help
of electronic media people are able to know about other country people, their
culture, life style etc. Which change our way of thinking about another
country.
Electronic media has
become very popular. Any small event that takes place somewhere in the world is
being telecasted within minutes and the rest of the world is aware of that
event. As a result the world is now socked in the ocean of information.
Recently a complicated operation was performed by a surgeon and the other
doctors are able to see that by sitting in their drawing rooms how the doctor
is performing the critical operation and they have learned the techniques.
Sometimes interactive sessions are also possible. In view of that you can
conclude that the importance of media is growing in the modern or today's
world. Media is playing a very important role in today's world. Especially the
TV. Sitting at home we can literally see what's happening at any part of the
world.
Communication is the
passing of information by utilizing various electronic medium. E-media
contributes to the advancement of business environment. With the help of video
call managers can conduct meetings with other employees. They can share
information about their business planning. With the help of e-media numbers of
people can participate at the same time in communication.
Radio and television
provides entertainment to audience but at the same time all these medium become
good source of information and knowledge. Electronic media empowers citizens to
participate and influence their politics. It enables them to raise their voice.
Electronic media,
especially the internet and cell phones, are a major form of communication.
Students and staff use this media to communicate about matters involving and
relating to school. Is Electronic Media beneficial in Children’s
Education?
Over the last decades, it is generally realized that the educational technology
has developed dramatically. Electronic media has benefitted the system of
education in an enormous way. Electronic media is the media which uses
electronics or electromechanical energy for the audience to access the content.
Video recording, audio recording, multimedia presentations, CD-ROM and online
content are all forms of electronic media and any equipment used in electronic
communication process such as radio, television, desktop computers, laptops,
electronic whiteboards, and electronic textbooks is also considered as
electronic media. Education has become far more convenient as internet and
social media had provided a vast opportunity to access as much knowledge as one
can. From generation to generation, education remains as the essential part of
a child life. To enhance the learning techniques and cognitive skills of a
child electronic media play a vital role. But the valuable side of electronic
media also meets some hazardous effects such as social isolation, obesity and
eating disorder.
Man has a nature of
curiosity. He always engages with doing something unique. In the past century
they explored in many field. It was a time when a man could hardly think about
the unbelievable development that is within reach now.
Media is a mean of
transmitting the message, thought, opinion and view point. In the beginning,
man used horse and other animal to send the message to the receiver. It took
time to deliver the message and the probability of spoiling the message was on
the top. Now man has entered the age of science and technology. They have
explored the farther space. The have got a tremendous achievement in many field
as well as Electronic Media. We are living in the era of electronic media. None
can avoid and escape from it. It is prevailing profound effects on
advertisement, education, information, politics and other social activities.
Now students have a
great opportunity to enhance their knowledge through accessing internet. All
the information in all topics is far beyond one touch of a button. Electronic
media has entirely changed the mode of advertisement. Different types of tricks
are employed to attract and attend the valuable customers. Sometimes an
innocent client is really confused in making the decision. On the other hand it
gives extensive options in selecting the desired product.Electronic media has
revolutionized the information system. Now everyone can be aware himself with
current information and updates. So many TV channels in the country and
internet websites justify the importance and advantages of electronic media
where everyone has a freedom to exchange his view point freely.
Media is playing an
important role in the systems of present life. People want to remain informed
about everything and news, which is taking place anywhere in the world. The
world has become a global village and this is because of media only. Now people
living in different countries know everything about the people of other
countries sitting at home with the help of media. Education has become very
easy and understandable with the help of audio and video media because children
understand things through them quite easily. The main advantage of media is
current information, which is available round the clock and people remain
informed about important news through radio, television and other sources. So
we can say the role of media is very important in our life. (Sam)
Internet is very handy
tool in this 21st century to interact with other people. One can
have endless information about any field. Whats app, facebook, Instagram, have
made communication very easy and faster. One can connect himself in a second
with entire world.
Advantages:
- Many areas people get educated
through the media were they get to learn many things form media about the
politics, outside environment, etc.
- Media like television is a good
source for the people to get updated through the electronic media.
- Electronic media makes people aware
of world-wide things.
- Greater opportunities you get
through this media sitting at your place, this is an advantage of media.
- Firstly people used to use radio
for the news but as the generation changes the media generation also
changes to television and other electronic devices.
- Also through this electronic media
you can get to see many cultural events going in world.
- Elder citizen and children get more
knowledge through this media.
- Many people get a chance to do
their courier
(Dhawan)
Conclusion:
Mass media is the
integral part of our life. With the use of mass media life becomes easier to
live for people. It provides wide range of information and builds a bridge
among the people. Mass media is the best medium of communication. People can
interact effectively with the help of mass media.
Works Cited
Dhawan, Ajay Prabhakar. Importance of Electronic
Media in Mass Communication. 8 February 2018. 6 April 2018 <https://theknowledgereview.com/importance-electronic-media-mass-communication/>.
Sam. Importance of
Electronic media in Communication . 14 March 2017. 6 April 2018
<https://essaybasics.com/importance-of-electronic-media-in-communication-essaypaper-sample/>.
Xie-Connell, Carl. What
is Electronic media? June 2015. 5 April 2018
<http://www.skillmaker.edu.au/what-is-electronic-media/>.