Importance of Electronic Media in Mass Communication

Name: Gausvami Surbhi A.

Assignment Topic: Importance of Electronic Media in Mass Communication

Paper no. 15, Mass Communication and Media Studies

Roll No. : 22

Submitted to: Dr. Dilip Barad, M.A. Department of English

MK Bhavnagar University.

Email id: gausvamisurbhi17@gmail.com

Batch Year: 2016-18

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Importance of Electronic Media in Mass Communication

What is Electronic media?

Electronic media definition – Electronic media is the media that one can share on any electronic device for the audiences viewing, unlike static media (Printing) electronic media is broadcasted to the wider community. Examples of Electronic media are things such as the television the radio, or the wide Internet.

What is the purpose of using Electronic media?

The purpose of using electronic media can be for many reasons; one of the reasons is that you can connect yourself with entire world. Electronic media is an efficient way to communicate to one another, either by the use of media devices and networks or social media sources such as Television or the Internet these are a few of the many ways you can use Electronic media to your advantage.

What are the different types of Electronic media?

There is a wide range of Electronic media that broadcast a variety of different things like advertisements and promotions. Different Electronic media types are below:

•Television

•Radio

•Internet

Television is the most effective medium of mass communication. It can engage people in wider scope. Even illiterate people can understand the meaning of the message. It has audio-visuals effect which can have deep impact on the minds of viewers. Radio is another significant medium of communication. The Radio is similar but does not give the audience visuals, just sound. This method of Electronic media can be effective and much more affordable than Television but does not engage the listeners as much as visual ads. Internet is the famous tool of communication. With a single click of a button one can reach to any other person in the world. (Xie-Connell)

Role of Electronic Media in Mass-Communication:

Communication is the process of transforming information from one person to another. Technology has advanced in such fantastic way in this 21^st century that it has developed the new way of communication and interactions.  Electronic media plays a vital role in today’s world of communication.

In today’s world television has became most popular medium of communication. It is vital device in our life and almost every family has it. By sitting at home and looking at T.V we can have information about entire world. Many events and competition can be seen ‘Live’ on the T.V.  We can see live broadcasting of sports such as cricket, football, hockey etc. By the help of electronic media people are able to know about other country people, their culture, life style etc. Which change our way of thinking about another country.

Electronic media has become very popular. Any small event that takes place somewhere in the world is being telecasted within minutes and the rest of the world is aware of that event. As a result the world is now socked in the ocean of information. Recently a complicated operation was performed by a surgeon and the other doctors are able to see that by sitting in their drawing rooms how the doctor is performing the critical operation and they have learned the techniques. Sometimes interactive sessions are also possible. In view of that you can conclude that the importance of media is growing in the modern or today's world. Media is playing a very important role in today's world. Especially the TV. Sitting at home we can literally see what's happening at any part of the world.

Communication is the passing of information by utilizing various electronic medium. E-media contributes to the advancement of business environment. With the help of video call managers can conduct meetings with other employees. They can share information about their business planning. With the help of e-media numbers of people can participate at the same time in communication.

Radio and television provides entertainment to audience but at the same time all these medium become good source of information and knowledge. Electronic media empowers citizens to participate and influence their politics. It enables them to raise their voice.

Electronic media, especially the internet and cell phones, are a major form of communication. Students and staff use this media to communicate about matters involving and relating to school. Is Electronic Media beneficial in Children’s Education?

Over the last decades, it is generally realized that the educational technology has developed dramatically. Electronic media has benefitted the system of education in an enormous way. Electronic media is the media which uses electronics or electromechanical energy for the audience to access the content. Video recording, audio recording, multimedia presentations, CD-ROM and online content are all forms of electronic media and any equipment used in electronic communication process such as radio, television, desktop computers, laptops, electronic whiteboards, and electronic textbooks is also considered as electronic media. Education has become far more convenient as internet and social media had provided a vast opportunity to access as much knowledge as one can. From generation to generation, education remains as the essential part of a child life. To enhance the learning techniques and cognitive skills of a child electronic media play a vital role. But the valuable side of electronic media also meets some hazardous effects such as social isolation, obesity and eating disorder.

Man has a nature of curiosity. He always engages with doing something unique. In the past century they explored in many field. It was a time when a man could hardly think about the unbelievable development that is within reach now.

Media is a mean of transmitting the message, thought, opinion and view point. In the beginning, man used horse and other animal to send the message to the receiver. It took time to deliver the message and the probability of spoiling the message was on the top. Now man has entered the age of science and technology. They have explored the farther space. The have got a tremendous achievement in many field as well as Electronic Media. We are living in the era of electronic media. None can avoid and escape from it. It is prevailing profound effects on advertisement, education, information, politics and other social activities.

Now students have a great opportunity to enhance their knowledge through accessing internet. All the information in all topics is far beyond one touch of a button. Electronic media has entirely changed the mode of advertisement. Different types of tricks are employed to attract and attend the valuable customers. Sometimes an innocent client is really confused in making the decision. On the other hand it gives extensive options in selecting the desired product.Electronic media has revolutionized the information system. Now everyone can be aware himself with current information and updates. So many TV channels in the country and internet websites justify the importance and advantages of electronic media where everyone has a freedom to exchange his view point freely.

Media is playing an important role in the systems of present life. People want to remain informed about everything and news, which is taking place anywhere in the world. The world has become a global village and this is because of media only. Now people living in different countries know everything about the people of other countries sitting at home with the help of media. Education has become very easy and understandable with the help of audio and video media because children understand things through them quite easily. The main advantage of media is current information, which is available round the clock and people remain informed about important news through radio, television and other sources. So we can say the role of media is very important in our life. (Sam)

Internet is very handy tool in this 21^st century to interact with other people. One can have endless information about any field. Whats app, facebook, Instagram, have made communication very easy and faster. One can connect himself in a second with entire world.

Advantages:

• Many areas people get educated through the media were they get to learn many things form media about the politics, outside environment, etc.

• Media like television is a good source for the people to get updated through the electronic media.

• Electronic media makes people aware of world-wide things.

• Greater opportunities you get through this media sitting at your place, this is an advantage of media.

• Firstly people used to use radio for the news but as the generation changes the media generation also changes to television and other electronic devices.

• Also through this electronic media you can get to see many cultural events going in world.

• Elder citizen and children get more knowledge through this media.

• Many people get a chance to do their courier (Dhawan)

Conclusion:

Mass media is the integral part of our life. With the use of mass media life becomes easier to live for people. It provides wide range of information and builds a bridge among the people. Mass media is the best medium of communication. People can interact effectively with the help of mass media. 

Works Cited

Dhawan, Ajay Prabhakar. Importance of Electronic Media in Mass Communication. 8 February 2018. 6 April 2018 <https://theknowledgereview.com/importance-electronic-media-mass-communication/>.

Sam. Importance of Electronic media in Communication . 14 March 2017. 6 April 2018 <https://essaybasics.com/importance-of-electronic-media-in-communication-essaypaper-sample/>.

Xie-Connell, Carl. What is Electronic media? June 2015. 5 April 2018 <http://www.skillmaker.edu.au/what-is-electronic-media/>.